WHAT YOU NEED TO KNOW ABOUT SHOPIFY EDITIONS SUMMER ’22

As the eCommerce landscape continues to evolve, Shopify is constantly innovating to help businesses stay ahead of the curve. The latest Shopify update, Shopify Editions Summer ’22, is all about “Connect To Consumer” or C2C. This new release is packed with new features and improvements to help businesses of all sizes succeed online.

Here’s what you need to know about the latest Shopify Editions release.

Shopify Audiences

Shopify Audiences uses data from Shopify stores to find potential customers who are interested in products like yours. It then allows you to target these customers with ads and promotional offers.

Find Customers

Shopify allows you to find potential customers for your business. This is done by searching for people who have expressed interest in similar products or services. It helps businesses connect with high-value buyers to get them into their sales funnel.

Dovetale

Dovetale allows Shopify merchants to set up and manage an affiliate program easily. You can also use Dovetale to build relationships with creators, influencers, and other partners.

Twitter Shopping

Twitter has announced a new Shopify app that will allow users to sell products directly on their Twitter profiles. It allows users to connect their Twitter account to their Shopify account and start selling products directly from their Twitter account.

Marketplace Kit

Marketplace Kit is a tool that allows you to connect your eCommerce platform with millions of merchants and brands.

Linkpop

Linkpop allows you to turn your social media profile into a shoppable landing page. Your customers can see your products, get more information about them, and buy them all without ever leaving your page.

Shopify Point of Sale

Shopify Point of Sale (POS) is a system that allows businesses to sell products in many countries and across different platforms, whether in person or online.

Shopify Markets

Shopify Markets is a tool that helps businesses sell in multiple geographic regions. It provides a centralized place to manage sales and optimize your business to drive sales.

Shopify Checkout

Shopify Checkout uses Shop Pay which can give customers the ultimate and faster checkout experience.

B2B on Shopify

B2B on Shopify is the perfect solution for businesses wanting to sell to their direct and wholesale customers. With Shopify, you can manage your entire business from one powerful platform.

Convert Shoppers

The world's most trusted checkout can help you turn visitors into customers by providing conversion options everywhere.

Metafields

Metafields gives you more control over the core aspects of your business, like customers and orders.

Tokengated Commerce

Tokengated Commerce is a way for fans to connect their cryptocurrency wallets to your online store in order to unlock benefits that are specific to them. To do this, they need to use a specific type of digital currency called an NFT.

Search and Discovery App

The Search and Discovery App will help you find customers more efficiently by allowing you to customize your search and provide recommendations for products they might be interested in. This will make it simpler for you to connect with potential customers and make more sales.

Customer Engagement Tools

There are a variety of customer engagement tools available to businesses. These tools can be used to connect with customers, collect customer feedback, and track customer engagement.

Conclusion

The Shopify platform constantly evolves and expands, allowing merchants new ways to drive traffic and sales. The Summer '22 release is no different, bringing plenty of new features and updates that will help merchants take their business to the next level. With these new features and updates, merchants will be able to drive even more traffic and sales from their online stores.

Logo Media provides an eCommerce marketing strategy that can help merchants drive traffic and sales. Our team of experts can create custom campaigns that are designed to reach your target audience and convert them into customers. Let us help you take your business to the next level with Shopify's Summer '22 release. Contact us today to get started!