WHAT ARE SOME QUALITIES OF A MEMORABLE COMPANY LOGO?

The logo you choose for your company is crucial. With the right logo, you can increase brand awareness and help people recognize your brand and products in an instant. But what exactly makes a logo memorable to consumers?

Unique Design

One of the most common reasons a logo is remembered is because it is unique. If there are many other businesses offering the same service as yours, a unique logo can help you stand out from your competitors. This does not mean you should design a logo that is complicated or overly “artsy” to start. You can make your logo unique by using an uncommon color or font.

Easy to Remember

A good brand logo should be easy to remember. You want your logo to be unique, but you also want it to reflect your brand and be recognizable when placed with your brand name. For example, the Apple logo is a bite taken out of a red apple. Everyone knows what this means, and it is also easy to remember.

Has a Story

A logo should tell a story and be visually appealing. If your logo is just a bunch of jumbled letters, it is not going to be as memorable as a logo that has a story behind it. It is important to think about how your brand story will be reflected in your logo. If you want customers to think of your brand as trendy, you can use a modern font like Helvetica. If your brand is a little more fun, then using a font with a bit of a twist will make your logo more memorable.

Memorable Color Scheme

Memorable colors are one of the best ways to make a logo stand out and instantly recognizable. Using colors that have a specific meaning or being able to describe the colors in your logo’s design will help people remember it. For example, Sephora’s color scheme is cerulean blue, green, and brown, a color combination that is quite memorable.

Clean Font

Choosing a clean font for your logo will make it more memorable. A font with a lot of extra lines or decorations can look sloppy and hard to read, which is not what you want out of a logo.

Versatile

The logo should look great in any size. If your logo only looks good when printed on a small business card in black and white, it is not going to look very good in a large size on a billboard or printed on a mug in full color. Your logo should be printed on different materials, in a variety of colors, and even in a number of different sizes.

Makes Sense

Even if your company logo is unique and memorable, it will be a failure if the logo does not make sense. The logo needs to represent what your company does, its products, and its values. It should also help people easily identify your brand.

Final Thoughts

When designing a logo, focus on making it unique and memorable, and try to incorporate any of the above qualities. The logo is important because it is the face of your company, so it needs to be created with care.

Create a memorable logo for your business with the help of Logo Media. We are a creative media production agency that offers graphic design services in the USA. We bring out-of-the-box ideas to the table to create rich user experiences utilizing the latest technologies on the market. Get in touch with us today!