6 minutes read
Increasing your Shopify website’s speed supports optimal store performance. With better speed, your keyword rankings and conversion rates will improve as your Shopify speed improves. Without further ado, here are some of the ways you can use Shopify to increase the speed of your brand’s online shop.
Product photography helps with sales, but slow loading images may reduce a website's conversion rate.
Shopify serves WebP photos to customers that have Web browsers that support the format. Nonetheless, image compression remains the solution. Picture file sizes can be reduced to speed up Shopify page loading.
Your Shopify store should feature a number of videos. However, including every video on your website slows it down since users must download the videos from your server.
Externally display Shopify product videos. For example, upload your video on YouTube, embed it on your Shopify page, and enjoy a faster-loading store.
Lazy loading guarantees that customers see only the material they want and arrive on time. Low-quality photographs below the fold are a common example of lazy loading. As the user scrolls, a better image is substituted for the original.
Tags are applied when you install an app on your Shopify store. When a page activity occurs, such as clicking a link, these tags send data.
However, Tags can slow down your store. Google Tag Manager can optimize the movement of tracking code. Instead of loading every tag, tag-based page events can be defined.
It may take some time to become acquainted with Google Tag Manager for your store, but it will rapidly become an essential element of your Shopify site optimization plan.
If your design has a lot of elements, you can use a slider or a carousel. Multiple product displays on the site may appear appealing at first glance, but the truth is quite different.
Avoid carousels and sliders because it delivers low click-through rates, slow download times, and unresponsive layouts for mobile devices. Thus, use a static Hero image layout.
One high-resolution image with a call to action will speed up your homepage and maybe enhance conversions.
Each customer browses your product pages. Make store navigating entertaining and simple.
Broken links, redirects, and redirect loops cause delayed page load times. Every reroute causes the consumer's intended landing page to load slowly.
If you eliminate a large number of web pages without creating redirects or removing links, your organization most certainly needs to improve. Fix broken links and redirects by eliminating them or replacing them with a direct link to a live website to speed up your Shopify store.
To speed up Shopify, avoid using GIFs. On a product or educational website, GIFs may appear benign and engaging. They can boost landing page conversions and add dynamism to any website.
Unless GIFs are an essential component of your Shopify store's brand, we strongly recommend changing Shopify GIFs to static PNGs.
Even if your Shopify store appears to load quickly, keep testing, monitoring, and analyzing performance.
Google PageSpeed Insights may provide Shopify with a legitimate speed score as well as improvement suggestions.
We recognize that using these tools for the first time can be scary. First Contentful Paint and Time To Interactive are also excellent starting locations. The tool is quite effective once you understand how to improve it.
Both users and businesses want smooth experiences, especially when it comes to our purchasing journeys. With an easy-to-use and pleasing-to-the-eyes, everybody wins! Simply keep these Shopify tips in mind to speed up your brand’s website!
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