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The eCommerce industry is growing at a fast pace every year; however, not all businesses are experiencing the same growth rate. If your website takes more than four seconds to load, you have already lost 25 percent of your potential visitors.

Alfonso Hilario
Alfonso Hilario
11/14/2022 4:19 PM

Good design is essential for any eCommerce business. It includes everything from your company logo, your website design, your marketing materials, and the user experience. All of these elements must be well-designed to be successful. Poor design will hurt your business. This article discusses the various techniques for ensuring your website design will make your eCommerce succeed.

Work on Good Loading Speeds

Your eCommerce business will be much more successful if you have a well-designed website that loads quickly. If visitors to your site are met with a poor design and slow load times, they are likely to leave before you have a chance to engage them or make a sale.

It is important to make sure that your photos are not taking up too much space on your website. This can slow down your site and make it difficult for customers to view your products. Try to minimize the file size of your photos while still maintaining good quality.

Your website's design should be a reflection of your company's branding. Use colors consistent with your brand's color palette, and consider adding minimal graphics representing your company's logo or mission. A well-designed website will be easy to navigate and make a good impression on your visitors. Make sure to communicate to your website designer that you want your website to load quickly.

Target Your Existing Customers

It costs less to sell to people who have already bought from you than it does to find and convert new customers. Therefore, if you want to grow your business quickly, you should focus some of your marketing efforts on retaining and selling more to your current customers. Two great strategies for this are "remarketing" ads and email campaigns.

Google's remarketing ads are designed to target users who have already visited your website. This means that the people receiving these ads will likely be the most receptive to your message. An eye-catching ad design steeped in your visual brand will help keep your business in your customers' minds. Pair that compelling design with a valuable offer and those existing customers will flock to your site to take advantage.

Email campaigns can be a great way to contact past customers. Email is still a highly effective tool for reaching customers, especially those comfortable shopping online. Be sure to design your email campaigns well to avoid any potential problems.

Optimize Your Site for Mobile

The way people access the internet has changed over the years. More and more people are accessing the internet from their mobile devices, while the number of users accessing it from computers has declined.

Building a mobile-friendly eCommerce site doesn't have to be difficult, though. There are plenty of ways to ensure your site is just as user-friendly on a small screen as on a large one. Here are a few tips to get you started:

  1. 1. Use a responsive design.
  2. 2. Include large, easy-to-tap buttons.
  3. 3. Simplify your navigation.
  4. 4. Use high-quality images.
  5. 5. Optimize your site for speed.
  6. 6. Test your site on all devices.

The layout and design of your eCommerce website should be responsive, meaning it can adjust its visuals to the size and shape of the screen it is being viewed on. The best responsive websites not only adjust their visuals but are also easy to navigate.

Pay Attention to the Landing Page

If you want to see fast growth in your eCommerce business, start using landing pages. A landing page is a web page designed for one specific product or offer. Unlike a home page, every element of a landing page is focused on one call to action. This makes landing pages more likely to convert viewers into customers.

Make sure each marketing offer and product has its own unique landing page on your website. You may want to create landing pages for specific target audiences. That way, people who search for your product online will be taken to a web page that suits their particular needs and perspectives.

When creating a landing page for your eCommerce website, removing any distractions that could take away from the main call to action is crucial. The call to action should be clear and easy for the customer to complete. Making these two elements the focus of the landing page will increase the chances of conversion.


Investing in good website design is the best way to make your business grow faster. This will help you convert more customers, keep existing customers, and reach mobile users. Work with your web and graphic designers to find the best way to execute these strategies.

If you are looking for graphic design companies, choose Logo Media. We are a creative media production agency specializing in strategy, creativity, design, and innovative technology. Contact us!

Mobile-friendly website design
website design
Targeted marketing campaigns

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