11 minutes read
A logo is often the first thing that comes to mind when starting a new firm. Creating a logo, on the other hand, can be intimidating for many of the same reasons that business owners like the process. A logo carries a lot of responsibility, which is why the procedure must be taken carefully.
Understanding a company's principles, ethos, and target audience is essential for producing a long-lasting logo.
Once a company's identity has been established, a professional designer must work with your team to select the best logo alternative. Each strategy has benefits and drawbacks that must be carefully assessed with respect to the branding goals of any given exercise.
Read on to learn and discover more about the four types of commonly used logos today.
These logos are typically icons, such as Apple's apple or Snapchat's ghost. Apps, which provide a quick and memorable method to identify a brand, have increased the use of this form of logo.
Indeed, brandmarks predate apps: think the golden M of McDonald's and the mermaid of Starbucks. Batman has a logo, too! The fundamental benefit of this sort of logo is that it is instantly identifiable without the need for reading, which is quite beneficial for multinational organizations.
The brandmark logo, like the lettermark, necessitates significant brand awareness at first. That is why some brandmarks include text (Nike often places its famous swoosh next to its business name, for instance). This type of hybrid logo allows new firms to make use of the best of both worlds.
A composite logo is referred to as an "emblem." Football aficionados will recognize the shape because it is similar to the majority of club shields. Many of these logos are shield-shaped and include a graphic as well as a typographic element.
Their flaw is obvious in their demeanor, which is frantic, puzzled, and even stuffy. Emblem logos are widely used by universities and older film studios such as Warner Brothers. Emblems evoke a sense of permanence from a bygone period, which works well for certain businesses but not for others.
The lettermark is a subset of the wordmark's logotype. In others, it allows for more creative visual design, which is useful for businesses that lack a distinguishing name but want to experiment with typography.
Consider the BBC, H&M, and IBM: all of these companies use lettermark logos. While they are obviously abbreviations, other brands, such as Yves Saint Laurent and Procter & Gamble, use this type of logo. These logos save space while also increasing brand awareness and creating more aesthetically appealing design concepts.
Lettermark logos, on the other hand, may be readily forgotten if they lack a distinct visual identity. Rather than launching a new brand, lettermarks are frequently used to cleverly condense current firms.
A wordmark logo is simply the company's name expressed in a stylish manner. The use of text and color distinguishes these logos in the marketplace.
Wordmark logos are used by Google, the majority of merchants, and the Post Office. They are used especially for companies with a unique, albeit not well-known, name. If the name of your company is long or difficult to remember, you may want to look elsewhere or use another type of logo.
Now that you are knowledgeable of the four types of logos, it’s time to take the next steps. Remember that a logo is defined by the company's brand, which is developed well before selecting any of these logos, let alone generating the final draft. Thus, as you let your creative juices flow, always be mindful!
Are you looking for graphic design companies? Logo Media is here to make your creative ideas come to life. Work with us today!